SERVICES FOR AGENCIES
I started my working life at age 16 in a traditional advertising agency and later in my career had the privilege of working for We Are Social at a time when it was arguably the most innovative social media specialist agency in the world. I enjoy the fast paced environment and responding the client briefs and RFPs in a competitive pitch process. My time spent client side has provided me with a unique insight into their expectations, challenges and frustrations when dealing with agencies. Sharing this insight and supporting agencies in fostering client relationships built on trust that allows for the creation of campaigns that are impactful and potentially award winning is incredibly rewarding for me as a consultant. Sometimes all an agency needs is a 3rd party to drop in and shake things up. Below is a sample of services but the best way to asses your needs is to get in touch.
Localisation on a global scale that prioritises coherent messaging and a joined up approach to marketing communications is a specialty. I oversaw activity across 58 international markets to gain the buy-in of locally autonomous offices to maximise efficiency and regain control at HQ. I have launched clients on social platforms in China. I have provided best practice models for media owners and licensee groups globally.
My experience is varied across sectors including celebrity talent, luxury, fashion, wellbeing, food & beverage, beauty, sport and charity. I have experience of the full marketing mix from traditional PR, digital PR, advertising (ATL & BTL), experiential marketing, branded content creation, digital and social media. This wide experience allows me to see more holistic campaigns and suggest a more integrated approach.
I have worked client side, within in an agency and for investors. This gives me an incredibly well rounded understanding of stakeholder needs and expectations from an agency relationship as well as the constraints of agencies. A strong client services background means I am not fazed by even the most challenging of clients or dysfunctional stakeholder relationships. I help get relationships off on the right foot or back on track.
