SERVICES FOR LARGE BUSINESSES
The challenge faced by large business is how to maintain market position by adapting to consumer and competitor demands. The ability to identify areas for change and development is made more complex by large work forces often operating in different locations or countries. While a large company may be perceived to be on the back foot when it comes to the ability to be nimble, responsive and adaptive when compared with smaller counterparts or start ups, they benefit from a wealth of talent that just needs to be reengaged and refocused. My experience working with companies operating in 58+ markets, historic decentralisation of marketing decision making and mergers brought on by investment makes me well versed in the challenges faced by large enterprises in an evolving business and marketplace. As a 3rd party consultant, I am in a unique position to get to the heart of organisational disfunction by interrogating current ways of working and helping to implement best practice. Far from a threat, I am seen as an ally ready to listen to concerns and help make the changes staff have been waiting for. Below is a sample of services but the best way to asses your needs is to get in touch.
Localisation on a global scale that prioritises coherent messaging and a joined up approach to marketing communications is a specialty. I seek to empower staff by giving them an opportunity to explore current ways of working and find a more connected and efficient approach in digital marketing. I call this digital transformation, but reengaging staff, tapping into in-house knowledge and supporting organisational change is an important precursor to ensure success.
Large organisations have developed business units and reporting structures that may a hinderance to working in the hyper-connected and responsive markets of today. I explore current working practice and authorisation processes. Finding more efficient ways of planning and reinforcing internal communication allows large organisations to make faster decisions in response to real time digital events like their smaller business counterparts.
Getting on with the day-to-day often leaves little time for staying in step with digital trends or industry best practice. Work arounds in response to siloed business units or a lack of knowledge sharing internally can be detrimental to furthering wider business goals. I work with staff to identify inefficiencies, make connections and foster the development of an internal knowledge based centred on goal setting, measurement and reporting that supports wider business needs.
I have worked with complex organisational structures in multiple markets including companies formed as a result of mergers. As 3rd party, staff see me as neutral, so are more willing to share challenges and frustrations than they would with colleagues. Staff also use the opportunity to voice ideas otherwise damped by the attitude of 'that's not how we do things'. I help companies get to the heart of challenges and reengage staff to make positive change.
It is with pride that my work within the digital sector in the UK, US, Europe, Asia Pacific and Canada has seen the development of a wide range of connections to trusted suppliers. In addition to being able to recommend the very best in the industry, I work with clients through competitive request for proposal (RFP) processes to ensure competitive pricing and develop knowledge on how to best manage external suppliers. I believe agencies should always be proactive for clients.
Large business often fall into the trap of thinking and working in silos when getting on with day-to-day tasks. I help companies make the most of their existing resources, and knowledge by getting them to re-engage with colleagues for more effective working practice. While different business units are focused on their specific remit, I remind them that the core goals need to be focused on product and customer service to drive revenue.
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