SERVICES FOR SMBs or SMEs
I have had the pleasure of working with start-ups, small businesses and medium enterprises across a variety of sectors. While their HQs were primarily in the UK or US, their ambitions were global so digital marketing became a key forum for generating business overseas. The digital landscape also has the egalitarianism at it's core, making it a level playing field for companies regardless of size provided they know the tools, tricks and opportunities on offer. Some of the most rewarding work I've done has been with passionate founders who, once armed with knowledge and best practice, were able to take their businesses to the next level in revenue generation or making a more compelling offer when fundraising. Focused on your specific business goals, I help maximise efficiency in time management and marketing spend without the need to increase headcount. I believe passionately that companies are best at telling their own story and with a bit of guidance can foster direct relationships with consumers that are meaningful and help to increase revenue.. Below is a sample of services but the best way to asses your needs is to get in touch.
I have worked with large complex organisations operating across 58 international markets. I have launched clients on social platforms in China and managed international campaigns in real time. My experience working with this level of complexity makes me well placed to advise on a strategy for expansion or to help make existing international marketing more efficient.
While large organisations are often seen as the most in need of a rethink on working practice, small and medium businesses can benefit just as much for finding more efficient working practice. My unpicking practices based on 'this is how we do things', I can support more efficient ways of working the maximise time management for staff often working on wide remits.
Staff in small and medium enterprises have often grown with a company, filling a skill gap by extending their remit or graduating from intern to employee. This ad hoc approach to staff management in an effort to meet business needs often doesn't foster a knowledge of specialist best practice. I work to empower staff with concrete knowledge based on industry trends as well as my own experience.
My experience across markets, sectors and businesses of varying sizes has provided a wide knowledge base of the full marketing mix. I use this knowledge to empower business owners with information, insight and examples they otherwise wouldn't have access to. From small tweaks to a big rethink, I focus on the tools and tips that help businesses achieve their goals.
It is with pride that my work within the digital sector in the UK, US, Europe, Asia Pacific and Canada has seen the development of a wide range of connections to trusted suppliers. In addition to being able to recommend the very best in the industry, I work with clients through competitive request for proposal (RFP) processes to develop knowledge and ensure competitive pricing.
I know first hand the challenges of a limited marketing budget so work with companies to empower them with knowledge of how to make these funds go further. Focused on business goals, I help develop paid for media plans that are tangible, measurable and allow the maximum flexibility in spend. I show you the tricks of the trade in the digital landscape to level the playing field.
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